News Release: Rubin Postaer Plans Move to Playa Vista
September 26, 2008 – 5:25 pmLos Angeles Times – September 26, 2008
The former U.S. Postal Service building is also cheaper to rent than offices in pricey Santa Monica, where the agency has been since 1991, Mancuso said. “It’s a substantially better deal.”
Rubin Postaer plans to move 575 employees into 227,000 square feet in November 2010 when a makeover of the former distribution center is complete, said co-Chairman Gerry Rubin. He declined to estimate how much the improvements would cost, but said the redesign should meet environmental standards established by the U.S. Green Building Council.
The ad agency has several clients that are active in environmentally friendly technology, including American Honda Motor Co., Rubin said. Other clients include Acura, La-Z-Boy, MGM and Pentax.
Converting old industrial buildings such as the 1975-era postal center to offices “gives creative companies the chance to brand themselves through their real estate,” said Mark Sullivan of Studley, one of the brokers who represented Rubin Postaer in the deal with landlord Lionstone Group.
A few years ago, for example, architect Frank Gehry converted a former auto manufacturing building nearby into headquarters for his firm.
The ad agency is a welcome tenant in the neighborhood, in part because it shouldn’t generate nearly as much traffic at the site as a large retailer could, said Steve Soboroff, president of Playa Vista. “This is better than a big box. It’s a great co-use for us.”
The Playa Vista Specialist,
Winnie Licht
Coldwell Banker – Playa Vista
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